The hemp plant, one of the strains of the cannabis plant, has been used to make clothing and accessories for over five thousand years. But in recent years, there has been a noticeable shift in society's attitudes towards the meaning and stigma of cannabis, accompanied by new fashion trends that include materials and visual symbols of the plant. Previously, marijuana was only associated with counterculture and stoner stereotypes, but today many luxury and designer brands have embraced the leaf motif and incorporated it into their designs.
Here is a list of fashion collections and designers who have incorporated cannabis symbols or related elements into their designs:
- Alexander Wang x Bong Appetit:
Renowned fashion designer Alexander Wang collaborated with the popular cannabis-themed cooking show "Bong Appetit" to create a limited edition capsule collection. The collection included street-style pieces, such as T-shirts and sweatshirts, adorned with cannabis leaf prints and witty puns related to cannabis culture.
Los Angeles-based streetwear brand Pleasures is known for its rebellious and subversive designs. They have frequently adopted a counterculture aesthetic by incorporating cannabis-inspired graphics into their collections. From psychedelic leaf-shaped patterns to bold typography that conveys marijuana-related messages.
- Sundae School:
Sundae School is a New York-based brand that combines elements of Korean heritage, counterculture and urban fashion. Their collections often feature unique interpretations of cannabis-related imagery, fusing them with traditional Korean motifs and symbolism. Sundae School's designs challenge stereotypes while promoting inclusivity and personal expression.
Berlin-based fashion label LAZOSCHMIDL presented a collection called "Scandisisco" that celebrated the Scandinavian and alternative influences of San Francisco. The collection included pieces adorned with playful cannabis-inspired prints, fusing the laid-back vibes of cannabis culture with high fashion aesthetics.
- Gypsy Sport:
Gypsy Sport is an edgy fashion brand that often features bold cannabis-related prints, unique fabric choices and unconventional silhouettes. Gypsy Sport challenges the boundaries of what is considered mainstream fashion, incorporating alternative symbolism to challenge the norms.
This skate and streetwear brand is known for its T-shirts, hats and accessories with creative cannabis-related prints. It appeals to skate and street fashion enthusiasts who identify with an alternative culture.
These are just a few examples of how more designers and fashion brands have been embracing what was once a minority symbol in mainstream designs. Cannabis is more fashionable than ever and its popularity is on the rise. upload with the decriminalisation of its use in many countries around the world.
Although it is still not legal in most parts of the world - not even here in Barcelona where we can only consume cannabis in our private residences or in cannabis associations and weed clubs - the fact that it is no longer considered a crime in so many societies is a great step forward.
We hope that over time, at least the design aspect of cannabis culture can expand further, reaching brands and consumers who a few years ago would never have thought of creating or wearing an item of clothing with a cannabis leaf on it.